Growth In IPL Title Sponsorship Over 7500%

Tata Paid Record-breaking Rs 3,170 crore for IPL title sponsorship rights - Increase Of 7500% In 15 Years

Tata Group have paid Rs 3,170 crore, the highest-ever sponsorship amount in the history of Indian Premier League, as it won the title sponsorship rights of IPL, which has become a decacorn and is the richest cricket league in the world.

Tata retained title sponsorship rights from 2024 to 2028 by matching Aditya Birla Group's (ABG) bid, sources had told ET earlier. Aditya Birla Group and Tata Sons were the only companies in contention for the title sponsorship rights of IPL. This comes after industry insiders linked muted interest in IPL title sponsorship rights to the inclusion of the right-to-match clause, which had caused confusion among several potential bidders.

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