IPL surges into decacorn territory with 28% brand value growth, now exceeding $10 Billion

• Mumbai Indians is the most valuable IPL brand, valued at $87 million, while Gujarat Titans continue to rise
• Lucknow Super Giants are the fastest growing IPL team
• Full stadium experience and viewership explosion help drive brand value growth
• Chennai Super Kings is the strongest IPL brand, earning AAA- rating and ranked 2nd most valuable Franchise brand in 2023
• Aramco bolsters perceptions in India through IPL sponsorship

After a bumper 2023 season, the total combined brand value of the IPL System grew 28% to USD10.7 billion, according to a new report from the world’s leading independent brand valuation consultancy, Brand Finance. The total combined brand value of the IPL system has been calculated annually by Brand Finance since 2009, with the latest findings included in the IPL 2023 report.The IPL's triumphant return to full-capacity stadiums, increased viewer consumption on diverse devices, huge media partnerships, and renewed confidence among advertisers have collectively strengthened its brand. The IPL is now an ideal platform for launching new products and initiatives, reaching the largest audience base in India. Remarkably, the total brand value of the IPL system has surged by 433% since its 2008 launch.

Find out more here