March 26, 2024
Star Sports, the official broadcast channel for the upcoming Indian Premier League (IPL) 2024, has roped in nine brand partners as its official broadcast sponsors. These include Cadbury Dairy Milk, Havells Lloyd, Hide & Seek, Vanessa, Rupay Credit, Parle Products, Harpic, HDFC Payzapp, and Groww.
It has already onboarded Dream11, Vimal, Asian Paints, Charged By Thums Up, Joy, Dettol, and Amul earlier on March 14, 2024.